Tell Different Stories About Entrepreneurs
Different Stories About Heroes
Storytelling is especially helpful when it comes to entrepreneurs since meaningful stories can help engage listeners and therefore enable them to establish a connection not just with the storyteller but also with each other. However, one question which often keeps popping up is: what kind of story will attract the attention of the audience most? What will engage them and make them feel involved? If such questions bother you too then worry not, we have curated a list of different stories that will do the trick for you!
Integration Of The Different Stories
The best way to engage an audience is to integrate yourself with them. They should feel that you’re “one of them” and face the same set of trials and tribulations as they do. This helps them connect with you better and therefore makes your product a success. Sharing different stories about how a product was conceived can help your audience see that it springs from hardships that they may be familiar with and connect to, thereby engaging and involving them.
Everyone loves superheroes. This probably explains the massive success of characters like Superman, Ironman and the like. They can look up starry-eyed at these heroes and try to emulate them. What works best is that these superheroes are all a part of the usual crowd, much like them. Therefore, if you pick out heroes among your customers and share their stories, it will help future audiences interact better with you and inspire them to use your product. It also increases credibility to what you are marketing.
Everyone loves a succulent scoop, be it of ice cream or office space. Giving them different stories from inside your workspace can help make you and your co-workers more human and lifelike to them, thereby breaking the detachment that they may otherwise feel from such people. Share the negatives, the failures and the bad because that is what makes the story more real and palatable and will engage your audience better.
Stand Up For Your Values
Each company has some fundamental values and ethics that it won’t budge from. Please stand up for these values and talk about them. Share different stories about how you think certain things may need to change. This means sharing ideas and beginning discussions on values your company believes in but may find it absent in the other market. However, don’t pull out a long list and try to be too righteous. The audience may see right through that at times, which does more harm than good.
Storytelling is the best form of passing on knowledge. Indeed this has been the case since time immemorial where stories were passed down from generation to generation, long before written history began to be recorded. These stories helped keep legacy alive and inspired, motivated as well as educated people about their society and culture. Such is the power of different stories that it is used even today to inspire and educate people.