When it comes to impressing clients, one of the best ways is to use that template for success stories. This would naturally cause your clients to develop a favorable opinion about your services. It should even result in brand new leads transforming into actual customers. And that is why you may want to share the story with others as it contains a specific level of authenticity that impresses everyone. Apart from this is the fact that you can use this story to target the challenges your current prospective clients/ customers face. This enables them to relate to the same, and therefore, they are more susceptible to the story.
What’s more, you can use this story to reduce any concerns that the others may have. But before you jump in with the story, you may want first to check out the main points posted below,
Template For Success Stories – Setting The Scene
The first thing that you need to do when sharing the story with strangers is to set the scene. Assuming that your current audience happens to be prospective customers, you need to set up the account. You start with a situation to which your audience can relate to and move on from there. You use the case to build up the story, to prop up the hero. The one point that you need to remember at all times is that the customer is essential. And you should alter/ change the story so that it affects your customer the most. Introduce your hero to the rest of the crowd and begin your success story.
Make Them Hate The Villain
Now that you have introduced your hero, you can move to the central part of the story. Explain the problems besetting the hero and what he has to deal with, at the moment. Make sure that everyone understands the risk factor and how everything is threatened. Point out how bad things are in day to day life. Use actual testimonials to bolster your story, which always works.
You may want to point out that when nothing else seemed to make much sense, the hero thought otherwise. He had come up with the solution in the first place. You may want to make it clear to the audience that the solution enabled the hero to overcome everything else. And point out how the hero first approached you for your services to make the solution work. This should make it apparent to all the prospective customers that you can provide them with similar functions as well.
To Sum Up
You may want to end your template for a success story with a happy ending. Just point that out everyone faces similar challenges, and that is part of life. The key is to overcome the challenge posed with a readymade solution. You can point out how your company managed to help the earlier client with his trouble. And as a result, he is doing spectacularly well today. You may want to ask your current audience to mull on the same.